Located in central Romania, Alba Iulia is an important historical and tourist destination. The property benefits from a catchment of approximately 228,000 residents within a 60-minute drive.
The city’s first and only modern retail centre includes an impressive entertainment and leisure facility and will benefit from a diverse retail offering and high-quality national and international tenants.
We’ve created an identity system full of local pride — inspired by the architectural elements specific to the Alba lulia fortress.
We provided a vibrant identity, design system and locally focussed storytelling. This helped establish a contemporary and fresh direction that connected to its community, its location and its history as a gathering place.
